You created a booklet & began offering it on your website & on your product table during presentations. The response has been great. People are reading the material & asking questions, making comments. You have been doing research, open to more information on the topic. You add to your notebook containing material on this message. After careful consideration, you decide it's time to create a full book.
There is no better feeling for an author than holding a print copy of their book in their hands. It's also great walking into a bookstore & find their book on the shelf. As desirable as these two experiences are, I want to strongly recommend you not rush into having a print book, whether you self-publish or sign a contract with a publishing house. The first thing you want to do is go digital. A digital book enables you to write a full-sized book without the expense of printing. Printing is very expensive. Also, printing is final, more or less. Digital books offer you flexibility.
No matter how many times you go over your manuscript, you ALWAYS find things you want to change after your book has been printed. New information becomes available. You think of things you want to add. You don't like the way you worded certain things. You might be able to eventually make changes in your book should it ever be considered for a revised edition. Or you just might have to live with those desired changes. Or, you release your book in a digital format first, giving you the opportunity to make any changes you want to make before the manuscript goes into print. You are even able to take a different approach to the material at this point. A message that worked well all the way up to a booklet may begin to break down once you expand it into a book. The digital book causes flaws to rise to the surface BEFORE you commit the material to print. A digital book can be your best friend, your most powerful tool in this entire process. It can save you the heartburn of struggling with a print book
Now You Can Print
Once you have the manuscript as close to perfect as you can get it (you will never be COMPLETELY satisfied), you are ready to create print copies. Now, I have strong opinions about whether authors should find a publisher or self-publish. I am not, however, going make my case one way or the other in this post. If you decide to go with a publisher, you should begin the process early on. You might find a publisher when you first develop the idea. Or you might need to show the popularity of your message by offering sales #'s to potential publishers. If you decide to self-publisher, there are so many more options than when I had my first book published. In addition, self-published books get more respect today than they did even 10 years ago. You really need to do your homework to determine which option is better for you & your book. Which ever option you choose, remember, the success of your book always rests in your hands!